Meet Atlantic OBX 

For over three decades, Atlantic OBX has stood as a pillar of reliability and excellence in eastern North Carolina’s septic, sewage, and operations & maintenance services.

Rooted in a rich family tradition, the company has consistently prioritized community needs, evolving alongside technological advancements to provide unparalleled service. Led by brothers, Bryan Lincoln and Jameson Lincoln, Atlantic OBX has embarked on a transformative journey, integrating cutting-edge digital solutions to enhance operational efficiency and customer satisfaction.

The Challenge: Tradition Meets Innovation

Before the integration of ServiceCore, Atlantic OBX faced many challenges that stemmed from outdated, paper-based operational methods. These outdated systems not only impacted efficiency but also hindered the company’s ability to scale and respond promptly to customer needs. Key challenges included:

• Inefficient Routing and Scheduling: The reliance on paper schedules often led to logistical nightmares, with drivers handling paper logs that were prone to damage and loss, particularly in adverse weather conditions. “We were having to keep up with paperwork and I’d worry about getting one dirty or, you know, maybe I grabbed it with a dirty glove and now I gotta rewrite that whole paperwork because I’m not gonna give it to them like that.”
• Laborious Invoicing Processes: The manual invoicing system was not only slow but also created delays in cash flow, affecting the company’s financial health.
• Customer Info Organization: Managing physical documents increased the risk losing customer and job information.

A Strategic Transformation

The need for a change became evident as the company’s growth began to outpace the capabilities of their old systems. “We were buried under paperwork and couldn’t keep up with our growth,” Bryan Lincoln explained. “We needed a solution that would allow us to work smarter and provide the level of service our customers expect.” 

Atlantic OBX turned to ServiceCore, a comprehensive service management software tailored for the portable sanitation industry. This strategic decision was aimed at overhauling their operational framework to include automated scheduling, real-time routing, and digital invoicing.

The Impact

Revolutionizing Operations and Enhancing Work-Life Balance

The adoption of ServiceCore brought about profound efficiencies across all levels of operations. Scheduling and dispatching were streamlined, allowing for real-time adjustments and better resource allocation. Brad, who started as a driver 30 years ago and now serves as the dispatcher, noted, “ServiceCore has transformed how we handle logistics. I can instantly update drivers about changes or new jobs, which has made our entire operation more responsive and efficient.”

Empowering Employees

The move from paper to digital was a game-changer for Atlantic OBX’s workforce. Drivers like Jim experienced firsthand the benefits of digital transformation. “Switching to ServiceCore meant I could manage my routes directly from my smartphone, eliminating the mess and hassle of paper logs,” said Jim. This shift not only improved operational efficiency but also enhanced the drivers’ ability to respond to on-the-job challenges quickly.

“I’m sixty years old. I’m an old man. So, I’m techno challenged to say the least. We have really patient girls in here that helped me a lot, they make it all on my phone to where all I have to do is hit the button and put my fingerprint in. I don’t have to remember codes and all the other junk. You know, they made it very easy for me to use it. And I’ll tell you right now, if I can catch on to it, your program will work with anybody because I’m a dinosaur.”
– Jim

Remote Management and Personal Freedom

ServiceCore enabled remote management capabilities, which proved invaluable for both management and staff. Bryan shared, “With ServiceCore, I can monitor operations from anywhere, whether I’m on vacation or at home. This flexibility has drastically improved my quality of life and allowed me to spend more time with family without compromising on work.”

Broader Implications and Community Impact

With faster invoicing and scheduling, Atlantic OBX could respond to customer needs more promptly, improving service delivery and customer satisfaction. “Our ability to bill and resolve customer issues quickly has significantly boosted our reputation in the community,” Joy Rainwater, Operations Manager, pointed out.

Sustainable Business Growth

The efficiencies gained from implementing ServiceCore have set the stage for sustainable growth. Atlantic OBX is now better equipped to handle expansion, manage larger volumes of work, and enter new markets without losing the personal touch that has defined their business for years.

“Choosing ServiceCore was a pivotal decision that has drastically improved our operational efficiency and allowed us to scale our services to meet growing demand.”

– Bryan Lincoln

For businesses seeking to elevate their operations and drive growth, ServiceCore offers a transformative solution to help overcome industry challenges. Book a demo today to experience firsthand how ServiceCore can revolutionize your business, streamline operations, and propel you toward unmatched efficiency and growth.