3 Reasons Competitors Love Your Site: Fix Mobile, UX, CTA
Key Takeaways
- Ensure your website is mobile-friendly, as 80% of initial visits come from mobile devices. Compatibility issues can drive potential customers to competitors.
- A clear call to action is crucial for retaining visitors, as you have less than two seconds to make an impression. Guide visitors effectively to prevent them from leaving.
- Providing a positive user experience is essential. Visitors will leave if they encounter difficulties ordering or contacting you, offering competitors an advantage.
- Online reviews are vital for your business. Ignoring them can lead potential customers to choose competitors with better feedback, impacting your sales and reputation.
Transcript
Speaker: Hey guys, today we’re going to talk about three reasons why your competitors love your site.
Reason One: Compatibility Issues
Speaker: Reason number one is going to be that it doesn’t work on all devices. This is actually the one that I probably see the most often, and it kind of blows my mind. What I’m talking about is these mobile phones. Eighty percent of initial visits come from a mobile device, so if your website is not working on mobile phones or other small devices, people are leaving your website and going to your competitor.
Reason Two: Lack of Clear Call to Action
Speaker: Reason number two is there’s no clear call to action. When someone lands on your page, you have less than two seconds to convince them to stay. If they don’t, and they don’t see what they’re looking for, they’re bouncing off.
Reason Three: Poor User Experience
Speaker: Number three is going to be a poor user experience. Whether it’s clear calls to action, the inability to order online, or an easy way to contact you, or it doesn’t work on mobile devices—if it’s not working out for them, they’re going to take off and go over to your competitors. They are still in the market for whatever you’re trying to sell, but you’re not making it easy for them to get that, and they’re going to whoever is next in line.
Bonus Reason: Ignoring Online Reviews
Speaker: A bonus one is you don’t pay attention to your reviews. Online reviews are massive these days, and they are so important to your business. If you’re not getting Google reviews and making sure that you’re getting good reviews for people to read, people are going to whoever has them.
Speaker: Thank you guys, hope that helped.
FAQs
Why do compatibility issues drive visitors away?
Compatibility issues, especially on mobile devices, lead visitors to leave your website. With 80% of initial visits coming from mobile, it’s crucial that your site works seamlessly on all devices to retain visitors and prevent them from going to competitors.
What impact does a lack of clear call to action have?
A lack of clear call to action can cause visitors to bounce off your site. You have less than two seconds to capture their attention, and without a clear direction, potential customers may leave your site for competitors who guide them effectively.
How does poor user experience affect my site?
Poor user experience, including unclear calls to action and difficult navigation, can frustrate visitors, causing them to leave. If users find it hard to order online or contact you, they’ll seek alternatives, benefiting your competitors instead.
Why are online reviews important?
Online reviews play a massive role in today’s business environment. Ignoring reviews can hurt your business, as potential customers often go to competitors with positive feedback. Ensuring good Google reviews helps retain and attract customers.
What are the common reasons visitors leave a website?
Common reasons include compatibility issues on mobile devices, lack of clear calls to action, and poor user experience. These factors can lead visitors to abandon your site in favor of competitors who offer a better overall experience.
