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How to Grow Your Portable Restroom Business – Ryan S from USA Potty

Key Takeaways

  • Software simplifies scaling: Adopting routing and accounting software early makes it easier to grow and manage a service business.
  • Timing matters: Start onboarding during busy season so you can troubleshoot and go live during the off-season.
  • Cost is justified: The investment in software like ServiceCore pays for itself quickly by avoiding missed services and improving efficiency.
  • Referrals = revenue: Better organization leads to better service, which leads to better referrals—and ultimately, more money.
https://www.youtube.com/watch?v=sXHj2iLbSzc

Transcription:
When I get better referrals, I make more money.

I did talk to other operators who had been in business for 15, 20 years. And I asked them, “Did you ever have software?” And they told me no. Then I asked why they got out of the industry, and they said they didn’t like the hassle of scheduling, figuring out routes, and all that other stuff.

To me, there was an easy solution for this: having routing software, accounting software—something that makes life easier. It’s an easy solution to growing a large company and keeping everything manageable. You can’t grow using old, archaic paper methods and expect to stay ready for the modern market. The sooner you adopt software into your systems, the easier it is to grow within those systems.

There’s never a perfect time to do anything. So I would say, the sooner you get a chance to demo the software, switch over, move into onboarding. Do it during your busy season so that by the off-season, you have time to work through everything.

That would be my advice—go into the off-season already signed up and onboarding, so you go live in the dead season and work out any kinks. That way, by the time busy season returns, you’ve already been operating for a few months.

That’s my suggestion to other pros: be ahead of the curve. Sometimes that means doing things during your busiest time. For me, it was really important that this was one of the first things I did.

I was a little hesitant, maybe because of what I assumed the pricing might be. But ServiceCore was actually very reasonably priced for the services it provides. Honestly, I rent two toilets and it makes up for that cost.

There’s lost revenue from just one client saying, “Hey, you didn’t service this on time; you missed it in your route.” ServiceCore keeps it all organized. It brings everything together so I can provide a better service to my clients.

When clients get better service, I get better referrals. When I get better referrals, I make more money.

At the end of the day, we’re all trying to do the same thing—provide for our families. ServiceCore allows me to keep a better handle on everything: invoicing, scheduling, keeping drivers on the road.

ServiceCore has helped me grow. Whether it’s tracking what invoice or estimate I sent to a customer, checking which new customers signed up last week, or knowing when their service is due—especially for 2-3 times per week service—it’s all easy to see in the app.

It shows me today or tomorrow’s services, helps me look back and make sure everything is concise and in one place. No guesswork when things are happening.

My best piece of advice: jump in, get involved, and don’t be afraid to make mistakes.

Why should I invest in software like ServiceCore?

It streamlines scheduling, routing, and invoicing—making it easier to scale and avoid costly mistakes.

When is the best time to switch to a new software platform?

Start onboarding during your busy season so you’re ready to go live in the off-season.

Is ServiceCore worth the cost?

Yes, even renting out two units covers the cost due to the operational efficiency gained.

How does ServiceCore improve customer satisfaction?

It helps ensure services are completed on time, reducing complaints and increasing referrals.

What’s your advice for new operators?

Jump in early, don’t wait for the “perfect” time, and don’t be afraid to make mistakes.
Ask ChatGPT

Matt Aiello

Matt Aiello

Vice President of Marketing, ServiceCore | Docket

Matt Aiello is a seasoned marketing executive with over two decades of experience driving growth for B2B software companies. As VP of Marketing at ServiceCore and Docket, he leads the strategy behind the software solutions trusted by thousands of portable toilet and dumpster rental businesses across the U.S. Matt’s team focuses on building tools and content that help haulers streamline operations, increase efficiency, and grow smarter. Before joining ServiceCore, Matt led marketing for a portfolio of SaaS companies at EverCommerce for blue collar service industries.

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