The online reputation of a business is made up of your website, online listings (like Yelp, Angi, etc.), your customer reviews, and more. Most importantly, your online reputation impacts how high you rank on Google when someone searches for the products and services you offer in the community or communities you serve. It’s a really big deal!
This is where the top operators easily, and I mean EASILY separate themselves from their competitors online.
How do operators stand out from their competition online?
Well, let’s start by searching Google.
First, visit www.google.com and type in the search bar “portable restroom rental in [your city, state].” Hit return on your keyboard and I’ll bet you $1 the top result is your favorite (har har) blue portable toilet company. Am I right? Psst. If you’re in the middle of nowhere USA, I owe you $1.
That blue company is spending millions of dollars to show up first on Google in every populated city in the US. Is that fair? Heck no, but this is exactly why the top operators focus on improving their online reputation.
If you look down the page under the ads, do you see your business (I hope so)? If you don’t see your own business, do you at least see one of your competitors? Notice how the companies that appear under the paid ads from the big boys have little yellow/orange stars under their names? This is where the top operators win! But why?
Let’s say that I’m planning a large event that I’m holding in my backyard. I don’t want everyone using the bathrooms in my house, so I go to Google and search for “porta potty rental company near me.” The first thing that comes up is our blue friend, so I give them a call. “Hi, I need to rent a porta potty for my backyard event.” “Hi, this is Mary. Where are you calling from?” For one, I’ll bet you another $1 that this person’s real name isn’t Mary. Also, what do you mean where am I calling from? You showed up when I searched “porta potty rental company near me.” I’m outta here, click!
So I go back to Google and look down the page. I see “J Bar Enterprises” (a friend of ServiceCore). They have several 5-star customer reviews, so I click on the link. I can tell from their website that they are in my community because I recognize several of the images on their homepage. I give them a call and my experience is exceptional. They are polite, they know exactly where I live, and the service and portable toilets I received from them were perfect.
Here’s the key takeaway:
The top operators know that their website and their online reputation are their best CSR. So if your website isn’t your top-performing CSR, Houston, we have a problem. If that’s the case we can help with ServiceCore Digital Marketing. Learn more >
Bonus: Make sure your website is mobile-friendly. According to Fit Small Business, over 54% of searches for the products & services you offer are from a mobile device.